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Evidence-Based Management — Certified Course

$149

Strengthen your EBM skills and critical mindset to improve the quality of your decisions.

Description

The basic premise behind evidence-based management (EBM) is that good decisions require both critical thinking and use of “best available evidence.” This “evidence” may come from scientific research, but good internal business information and mindful professional experience also constitute “evidence.” All practitioners use evidence in their decisions, but most pay little attention to the quality of the evidence and base their decisions on too few sources of evidence. The result is business decisions based on fads, so-called “cutting edge” solutions, and the pop concepts promoted by consulting firms and management gurus. The bottom line is bad decisions, poor outcomes, and no understanding of why things go wrong. EBM evolved in response to this problem with its goal of improving the quality of decision making by using critically evaluated evidence from multiple sources – organizational data, professional expertise, stakeholder values, and the scientific literature.

Although EBM sounds straightforward, gathering, understanding and applying evidence requires a particular set of skills and practical knowledge. These certified course modules will develop your evidence-based skills and enhance your understanding of how an evidence-based approach can support your organization’s decision-making.

How to get access as a student?

CEBMa members
You can get access to the course by signing up as a professional member of The Center for Evidence Based Management (CEBMa). You can find more information about becoming a CEBMa member here. After successfully completing all 15 modules you will receive an official CEBMa/OLI/CMU certificate of completion.

How to get access as a teacher/lecturer?

The modules are developed by CEBMa and are part of a larger certified master course. If you are a teacher/lecturer and would like to use these (or additional) modules in your class, please contact CEBMa.

Additional information

Version

STUDENT VERSION (self-paced for certificate of completion; no teacher), INSTRUCTOR VERSION (for use with your students; contact CEBMa for details)

What students will learn

Module 1: The Basic Principles of Evidence-Based Management
Summarize the basic principles of evidence-based management; Explain why we need evidence-based management; Explain what counts as evidence; Determine which sources of evidence were consulted; Assess (coarsely and in general terms) the quality of evidence; Determine whether the ‘best available’ evidence was used in a decision-making process; Correct common misconceptions about evidence-based management.

Module 2: ASK Critical Questions about Problems and Solutions
Identify (hidden) claims/assumptions regarding a practical issue; Determine whether an (assumed) problem is sufficiently clear; Determining whether there is sufficient evidence to support the (assumed) problem; Determine whether the preferred solution is sufficiently clear; Determine whether there is sufficient evidence (from multiple sources) to support the preferred solution.

Module 3: ACQUIRE – Evidence from Practitioners
Determine what evidence to acquire from practitioners; Determine how to prevent selection bias when acquiring evidence from practitioners; Determine the best method(s) to acquire evidence from practitioners; Determine whether bias could have affected evidence from practitioners; Formulate clear, unambiguous, and unbiased questions.

Module 4: APPRAISE – Evidence from Practitioners
Assess whether professional experience is valid and reliable; Grade the trustworthiness of professional experience; Recognize how system 1 thinking influences valid and reliable professional expertise; Determine whether a decision is based on system 1 or system 2 thinking; Recognize common cognitive biases; Identify ways cognitive biases can be overcome; Critically appraise evidence from practitioners.

Module 5: ACQUIRE – Evidence from the Scientific Literature
Determine the most relevant online research database(s) given the question; Determine whether a journal is peer reviewed; Determine the most important PICOC terms; Search the Internet for relevant alternative and/or related terms; Search Google Scholar for related or broader academic terms; Test search terms to identify terms that yield the most relevant results; Apply Boolean operators to specify a search query; Use the history function to combine search queries; Apply methodological filters to identify meta-analyses and/or longitudinal/controlled studies; Narrowing search results by adding additional PICOC terms; Limit a search result by limiting the date range.

Module 6: A Short Introduction to Science
Assess whether a study was conducted according to the scientific method; Recognize pseudo-science; Assess whether a statistically significant finding is of practical relevance; Assess whether methodological bias may have affected the results; Determine whether confounders may have affected the results; Assess whether a placebo effect may have affected the results; Identify moderators or mediators that may have affected the results; Distinguish quantitative research methods from qualitative research methods; Determine a study’s research design; Efficiently read a research paper.

Module 7: APPRAISE – Evidence from the Scientific Literature
Assess the impact of an effect size; Assess whether a statistically significant finding is of practical relevance; Assess whether a confidence interval is sufficiently narrow; Assess whether an outcome was measured in a reliable way; Distinguish cause-and-effect questions from non-effect questions; Determine a study’s research design; Assessing whether a study’s research design is appropriate given the research question (methodological appropriateness); Assessing a study’s methodological quality; Grading a study’s trustworthiness on the basis of it’s methodological appropriateness and quality; Summarizing a study’s main findings, weaknesses, and overall trustworthiness.

Module 8: ACQUIRE – Evidence from the Organization (beta)
Module description coming soon.

Module 9: APPRAISE – Evidence from the Organization
Determine whether a logic model was used to collect and analyze evidence from the organization; Assess whether organizational data are relevant; Identify steps in the collection and processing of data that could introduce risk of inaccurate data; Determine whether contextual information is missing; Determine whether there could be measurement error; Assess whether there could be a small number problem; Determine whether a metric is a good representation of the data; Interpret a metric’s standard deviation; Assess whether a graph represents the data in a valid and reliable way; Interpret a correlation or regression coefficient; Determine whether a correlation- or regression coefficient is practically relevant; Assess whether there are outliers that may distort the evidence; Assessing whether range restriction may have affected the evidence; Assess whether a confidence interval is sufficiently narrow.

Module 10 & 11: ACQUIRE/ APPRAISE – Evidence From Stakeholders (beta)
Module descriptions coming soon.

Module 12: AGGREGATE: Weigh and Pull Together the Evidence
Explaining what proof, evidence, chance, and ‘conditional’ probability means; Assessing the impact of a prior probability; Estimating the likelihood of the evidence: P(E|Htrue) and P(E|Hfalse); Updating the probability of a claim/assumption/hypothesis when new evidence comes available; Aggregating evidence from multiple sources by applying Bayes Rule.

Module 13: APPLY: Incorporate Evidence into your Decision
Use the PICOC method to determine whether the evidence applies to the organizational context; Determine whether a decision/intervention gives you the biggest bang for your buck; Assess the level of risk inherent in a decision/intervention; Identify ethical issues that need to be considered; Determine whether (and if so, how) the evidence is actionable; Determine whether there are moderators that need to be taken into account; Determine, given the type of decision at hand, how and in what form the evidence can be applied.

Module 14: ASSESS: Evaluate the Outcome of the Decision
Identify the type of decision (to be) made (routine, non-routine, or novel/hyper complex); Determine whether a decision was executed as planned; Assess an outcome using the gold standard method; Assessing an outcome using quasi- or non-experimental methods; Suggest ways to improve the validity and reliability of an outcome assessment; Assess whether an outcome was measured in a reliable way; Assess whether indirect and intangible costs were taken into account; Assess the (unintended) consequences of a decision on stakeholders.

Module 15: Building The Capacity For Evidence-Based Management (beta)
Module description coming soon.

Learning objectives by module

Chapter 1:

The Basic Principles

  • Summarize the basic principles of evidence-based management;
  • Explain why we need evidence-based management;
  • Explain what counts as evidence;
  • Determine which sources of evidence were consulted;
  • Assess (coarsely and in general terms) the quality of evidence;
  • Determine whether the ‘best available’ evidence was used in a decision-making process;
  • Correct common misconceptions about evidence-based management.

Chapter 2:

Ask

  • Identify (hidden) claims/assumptions regarding a practical issue;
  • Determine whether an (assumed) problem is sufficiently clear;
  • Determining whether there is sufficient evidence to support the (assumed) problem;
  • Determine whether the preferred solution is sufficiently clear;
  • Determine whether there is sufficient evidence (from multiple sources) to support the preferred solution.

Chapter 3:

ACQUIRE – evidence from practitioners

  • Determine what evidence to acquire from practitioners;
  • Determine how to prevent selection bias when acquiring evidence from practitioners;
  • Determine the best method(s) to acquire evidence from practitioners;
  • Determine whether bias could have affected evidence from practitioners;
  • Formulate clear, unambiguous, and unbiased questions.

Chapter 4:

APPRAISE – evidence from practitioners

  • Assess whether professional experience is valid and reliable;
  • Grade the trustworthiness of professional experience;
  • Recognize how system 1 thinking influences valid and reliable professional expertise;
  • Determine whether a decision is based on system 1 or system 2 thinking;
  • Recognize common cognitive biases;
  • Identify ways cognitive biases can be overcome;
  • Critically appraise evidence from practitioners.

Chapter 5:

ACQUIRE – scientific evidence

  • Determine the most relevant online research database(s) given the question;
  • Determine whether a journal is peer reviewed; Determine the most important PICOC terms;
  • Search the Internet for relevant alternative and/or related terms;
  • Search Google Scholar for related or broader academic terms;
  • Test search terms to identify terms that yield the most relevant results;
  • Apply Boolean operators to specify a search query;
  • Use the history function to combine search queries;
  • Apply methodological filters to identify meta-analyses and/or longitudinal/controlled studies;
  • Narrowing search results by adding additional PICOC terms;
  • Limit a search result by limiting the date range.

Chapter 6:

A short introduction to science

  • Assess whether a study was conducted according to the scientific method;
  • Recognize pseudo-science; Assess whether a statistically significant finding is of practical relevance;
  • Assess whether methodological bias may have affected the results;
  • Determine whether confounders may have affected the results;
  • Assess whether a placebo effect may have affected the results;
  • Identify moderators or mediators that may have affected the results;
  • Distinguish quantitative research methods from qualitative research methods;
  • Determine a study’s research design;
  • Efficiently read a research paper.

Chapter 7:

APPRAISE – scientific evidence

  • Assess the impact of an effect size;
  • Assess whether a statistically significant finding is of practical relevance;
  • Assess whether a confidence interval is sufficiently narrow;
  • Assess whether an outcome was measured in a reliable way;
  • Distinguish cause-and-effect questions from non-effect questions;
  • Determine a study’s research design;
  • Assessing whether a study’s research design is appropriate given the research question (methodological appropriateness);
  • Assessing a study’s methodological quality;
  • Grading a study’s trustworthiness on the basis of its methodological appropriateness and quality;
  • Summarizing a study’s main findings, weaknesses, and overall trustworthiness.

Chapter 8:

ACQUIRE – organizational evidence

  • Explain the added value of organizational evidence;
  • Distinguish data, from information and evidence;
  • Determine what organizational evidence to acquire;
  • Determine what types of organizational evidence are available and where they are kept;
  • Distinguish ‘normal’ data from Big Data;
  • Determine where to find relevant organizational evidence;
  • Determine whether the evidence concerns operational data, metrics, KPIs or benchmarks;
  • Explain the difference between descriptive and inferential measures;
  • Identify potential barriers to acquire organizational evidence.

Chapter 9:

APPRAISE – organizational evidence

  • Determine whether a logic model was used to collect and analyze evidence from the organization;
  • Assess whether organizational data are relevant;
  • Identify steps in the collection and processing of data that could introduce risk of inaccurate data;
  • Determine whether contextual information is missing;
  • Determine whether there could be measurement error;
  • Assess whether there could be a small number problem;
  • Determine whether a metric is a good representation of the data;
  • Interpret a metric’s standard deviation;
  • Assess whether a graph represents the data in a valid and reliable way;
  • Interpret a correlation or regression coefficient;
  • Determine whether a correlation- or regression coefficient is practically relevant;
  • Assess whether there are outliers that may distort the evidence;
  • Assessing whether range restriction may have affected the evidence;
  • Assess whether a confidence interval is sufficiently narrow.

Chapter 10:

ACQUIRE – stakeholder evidence

  • Identify and assess evidence from stakeholders;
  • Identify and distinguish different types of stakeholders;
  • Determine which stakeholders could be affected by a decision;
  • Determine which stakeholders could affect a decision, its implementation, or its outcome;
  • Identify the most relevant stakeholders;
  • Determine how to acquire evidence from stakeholders in a valid and reliable way.

Chapter 11:

APPRAISE – stakeholder evidence

  • Explain why stakeholders’ subjective feelings and perceptions should always be taken into account;
  • Determine the practical and/or ethical impact a decision may have on stakeholders;
  • Determine whether relevant stakeholders can freely express their views and feelings regarding a (proposed) decision;
  • Determine whether there could have been selection bias in the way evidence from stakeholders was obtained;
  • Determine whether the evidence from stakeholders is sufficiently representative.

Chapter 12:

AGGREGATE

  • Explain what proof, evidence, chance, and ‘conditional’ probability means;
  • Assess the impact of a prior probability;
  • Estimate the likelihood of the evidence: P(E|Htrue) and P(E|Hfalse);
  • Update the probability of a claim/assumption/hypothesis when new evidence comes available;
  • Aggregate evidence from multiple sources by applying Bayes Rule.

Chapter 13:

APPLY

  • Use the PICOC method to determine whether the evidence applies to the organizational context;
  • Determine whether a decision/intervention gives you the biggest bang for your buck;
  • Assess the level of risk inherent in a decision/intervention;
  • Identify ethical issues that need to be considered;
  • Determine whether (and if so, how) the evidence is actionable;
  • Determine whether there are moderators that need to be taken into account;
  • Determine, given the type of decision at hand, how and in what form the evidence can be applied.

Chapter 14:

ASSESS

  • Identify the type of decision (to be) made (routine, non-routine, or novel/hyper complex);
  • Determine whether a decision was executed as planned;
  • Assess an outcome using the gold standard method;
  • Assessing an outcome using quasi- or non-experimental methods;
  • Suggest ways to improve the validity and reliability of an outcome assessment;
  • Assess whether an outcome was measured in a reliable way;
  • Assess whether indirect and intangible costs were taken into account;
  • Assess the (unintended) consequences of a decision on stakeholders.

Chapter 15:

Building EBMgt capacity in your organization

  • Explain how to develop a questioning mindset;
  • Explain how to make more mindful and explicit decisions more explicit;
  • Create opportunities for people to practice and apply learning;
  • Explain why evidence alone does not change people’s minds;
  • Illustrate how to give people’s minds a way out;
  • Help people to develop a new operating logic;
  • Explain why increasing people’s accountability leads to more information-seeking behaviour;
  • Explain why it is important to take small steps;
  • Determine the best way to build evidence-based capacity in your organization.

Course assessments, activities, and outline

Evidence-Based Management: Certified Course Modules

Module 1: The Basic Principles Of Evidence-Based Management
     Quiz: EBMgt Assessment Quiz 01: The Basic Principles

Module 2: ASK – Critical Questions About Assumed Problems And Preferred Solutions
     Quiz: EBMgt Assessment Quiz 02: Asking Critical Questions

Module 3: ACQUIRE – Evidence From Practitioners
     Quiz: EBMgt Assessment Quiz 03: Acquire – Evidence From Practitioners Quiz

Module 4: APPRAISE – Evidence From Practitioners
     Quiz: EBMgt Assessment Quiz 04: Appraise – Evidence From Practitioners

Module 5: ACQUIRE – Evidence From The Scientific Literature
     Quiz: EBMgt Assessment Quiz 05: Acquire – Evidence From The Scientific Literature

Module 6: A Short Introduction To Science
     Quiz: EBMgt Assessment Quiz 06: A Short Introduction To Science

Module 7: APPRAISE – Evidence From The Scientific Literature
     Quiz: EBMgt Assessment Quiz 07: Appraise – Evidence From The Scientific Literature

Module 8: ACQUIRE – Evidence From The Organization
     Quiz: EBMgt Assessment Quiz 08: ACQUIRE Evidence From The Organization

Module 9: APPRAISE – Evidence From The Organization
     Quiz: EBMgt Assessment Quiz 09: Appraise – Evidence From The Organization

Module 10: ACQUIRE – Evidence From Stakeholders

Module 11: APPRAISE – Evidence From Stakeholders
     Quiz: EBMgt Assessment Quiz 10 & 11: ACQUIRE & APPRAISE Evidence From Stakeholders

Module 12: AGGREGATE – Weighing And Pulling Together The Evidence
     Quiz: EBMgt Assessment Quiz 12: Aggregate – Weighing And Pulling Together The Evidence

Module 13: APPLY – Incorporating The Evidence Into The Decision-Making Process
     Quiz: EBMgt Assessment Quiz 13: APPLY: Incorporate the Evidence into the Decision-Making Process

Module 14: ASSESS – Evaluate The Outcome Of The Decision Taken
     Quiz: EBMgt Assessment Quiz 14: ASSESS – Evaluate The Outcome Of The Decision Taken

Module 15: Building The Capacity For Evidence-Based Management (beta)

 

Other course details

Fall 2021.

The modules are developed by The Center for Evidence Based Management (CEBMa) and are part of a larger certified master course. If you are a teacher/lecturer and would like to use these (or additional) modules in your class, please get in touch with CEBMa.

All rights reserved by The Center for Evidence Based Management.

System requirements

OLI system requirements, regardless of course:

  • internet access
  • an operating system that supports the latest browser update
  • the latest browser update (Chrome recommended; Firefox, Safari supported; Edge and Internet Explorer are supported but not recommended)
  • pop-ups enabled
  • cookies enabled

Some courses include exercises with exceptions to these requirements, such as technology that cannot be used on mobile devices.

This course’s system requirements:

  • A full desktop operating system, such as Windows or Mac OS X.

Cost and payment options

The fee for the course is $149 USD per student.

Included instructor tools

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